LDV

More people use social networks and blogs than use email

9 March 2009 + 0

Neilsen Online have just released their latest round of web usage statistics, with this eye-catching finding:

Now visited by over two-thirds (67 percent) of the global* online population, “Member Communities,” which includes both social networks and blogs, has become the fourth most popular online category – ahead of personal email…

Mobile is playing an increasingly important role in social networking. Nielsen found UK mobile Web users have the greatest propensity to visit a social network through their handset, with 23 percent (2 million people) doing so.

These findings once again demonstrate the importance of social networking for those elected to public office, or seeking such election: those networks are where a large part of the public are.

The report also comes with this, shall we say interesting, definition of “global”:

*“Global”’ and “World”’ encompass the following countries in which Nielsen Online has a NetView panel – Australia, Brazil, France, Germany, Italy, Spain, Switzerland, United Kingdom and the USA.

Ah well, at least that’s more international than baseball’s “World” Series :-)

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