What happened to chocolate in the 1950s and 1960s?

21 December 2010 + 2

This graph from Google shows how frequently “chocolate” was mentioned in the vast Google Books archive. As you can see, the proportion of books which mentioned chocolate took a nose-dive in the mid-twentieth century:

Chocolate graph

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Comments and references (2)

  1. Um, wasn’t it rationed for a fair chunk of that period?

  2. Mark Pack says:

    Good point Richard. Though does rationing make you more or less likely to write about it – less of it about versus more longing for it?

C-