Interesting research from ExactTarget (an email marketing company that the Liberal Democrats used for a while whilst I was working for the party):
So why are Twitter power users so influential online.
- 72 percent publish blog posts at least monthly
- 70 percent comment on blogs
- 61 percent write at least one product review monthly
- 61 percent comment on news sites
- Daily Twitter users are 6 times more likely to publish articles
- Five times more likely to post blogs
- Seven times more likely to post to Wikis
- Three times more likely to post product reviews at least monthly compared to non-Twitter users
More here.
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This was absolutely true for us RT @markpack Blogged: The power of Twitter: reaching people who reach other people – http://bit.ly/euQEPb