Mark Pack

The political advertising put out by people who disdain negative ads is often too self-consciously worthy to be effective. John Hickenlooper’s advert as part of his successful run for Governor of Colorado however was rather different – and was rated as being very effective by those watching the race:

It is, of course, not a patch on the Luis Fishman advert which has to be seen to be believed. Fishman lost, perhaps not surprisingly.