Best email subject lines

24 March 2011 + 2 ,

The helpful team at Mailchimp have provided some examples from their huge dataset of email subjects lines that worked really well at enticing people to read emails and some which bombed.

Note how clever-clever in-your-face electronic equivalent of charity chugging doesn’t usually work well:

Email subject line open rates - data from Mailchimp

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Comments and references (2)

  1. Pete Phillips says:
    March 24, 2011 at 11:18 am

    RT @markpack: New from me: Best email subject lines – http://bit.ly/e44Fy0

  2. Campaign Corner: How do I make my ward emails more effective? | Mark Pack says:
    December 4, 2011 at 9:09 pm

    [...] Subject lines matter: the subject line on an email is rather like the headline on a Focus leaflet - it needs to give people an instant reason to read on and should get over your key message so that they get it even if they hit delete rather than reading on. As a result, often the most effective subject lines therefore are short, clear and factual. [...]

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