Mark Pack

Many of the pieces written about British political parties and the internet are rather duff because they are written by people who (a) have never run an election in their life, (b) don’t like politicians and (c) are extremely keen on the internet. As a result, they tend not to be that well informed or balanced.

However, this week’s PR Week has put together a good panel that has come up with insightful pieces about the Labour and the Conservative internet presences. (The Liberal Democrats also get a similar write-up, but I’ll leave you to judge what to make of that piece’s mentions of me. I’m just trying  to figure out whether having gone from being called a digital guru a few weeks ago by PR Week and now being a digital supremo is a move up, down or sideways…)

At one end of the spectrum stands US president Barack Obama, a gleaming example of how savvy use of soc ial media can lead to political victory. At the other end we find the ‘smeargate’ scandal, an ill-conceived plot by Labour operatives Derek Draper and Damian McBride to use a new website to denigrate political rivals.

Somewhere in between the two extremes, the UK’s three main political parties are becoming increasingly fervent disciples of the power of social media – with varying degrees of success.

You can read the full piece here.

P.S. Sign that I’ve settled in to my new job at Mandate: my reaction to the piece wasn’t, “Excellent, Lib Dems come out well” but rather “That’s one good mention for Mandate and one good mention for Blue Rubicon. Score draw.”