Lib Dem Voice

Four steps to successful email newsletters

Four steps

Autumn is traditionally the season why many local councillors and would-be councillor start thinking about sorting out their online activity ahead of next spring’s elections. It’s certainly a good item on the to-do list as leaving it all till after Christmas is leaving it all rather late. So as the weather is distinctively autumnal, here are four tips to make your use of email lists more effective:

  1. Respect the tortoise
  2. Worry about two numbers
  3. Learn from the experience of others
  4. Test, test, test
Of course, email newsletters should be part of a wider, integrated plan to make good use of the internet.

 

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