media & PR

The hypocrisy of demanding social media ROI calculations

Short, provocative and highly relevant – an excellent clip from David Meerman Scott about measuring the ROI of social media work:

Hat-tip: Stuart Bruce

3 comments
David Delong
David Delong

How many are aware of the ROI calculation, probably close to ZERO. The issue with companies paying for mobile devices is rooted in ACTIVITY BASED COSTING and someone has made this calculation.

Malcolm Todd
Malcolm Todd

That's inconsistency, not hypocrisy, really. There's no moral dimension to it (unless you think that consistency in all things is a moral principle).

Mark Pack
Mark Pack

Malcolm - that sounds a good topic for a philosophy doctorate!

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