Short, provocative and highly relevant – an excellent clip from David Meerman Scott about measuring the ROI of social media work:
Hat-tip: Stuart Bruce
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The hypocrisy of demanding social media ROI calculations – http://t.co/QF9cM2dq < New blog by me
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The hypocrisy of demanding social media ROI calculations: http://t.co/R02urgLb @dmscott via @andrewspong
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