The hypocrisy of demanding social media ROI calculations

8 December 2011 ,

Short, provocative and highly relevant – an excellent clip from David Meerman Scott about measuring the ROI of social media work:

Hat-tip: Stuart Bruce

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David Delong
David Delong

How many are aware of the ROI calculation, probably close to ZERO. The issue with companies paying for mobile devices is rooted in ACTIVITY BASED COSTING and someone has made this calculation.

Malcolm Todd
Malcolm Todd

That's inconsistency, not hypocrisy, really. There's no moral dimension to it (unless you think that consistency in all things is a moral principle).

Mark Pack
Mark Pack

Malcolm - that sounds a good topic for a philosophy doctorate!

Trackbacks

  1. Tom Gillingham says:
    December 8, 2011 at 4:01 pm

    The hypocrisy of demanding social media ROI calculations – http://t.co/QF9cM2dq < New blog by me

  2. AdamGraySocialMedia says:
    December 8, 2011 at 6:41 pm

    Interesting? The hypocrisy of demanding social media ROI calculations | Mark … http://t.co/xCua3pHu

  3. PharmaTimes says:
    December 9, 2011 at 9:38 am

    The hypocrisy of demanding social media ROI calculations: http://t.co/R02urgLb @dmscott via @andrewspong

  4. Richard Kenyon says:
    December 9, 2011 at 10:35 am

    The hypocrisy of demanding social media ROI calculations: http://t.co/R02urgLb @dmscott via @andrewspong

  5. Betty Sharma says:
    December 9, 2011 at 1:00 pm

    The hypocrisy of demanding social media ROI calculations | Mark …: The hypocrisy of demanding social media ROI… http://t.co/NmcGY41k

  6. Colin Penning says:
    December 9, 2011 at 1:15 pm

    RT @markpack: The hypocrisy of demanding social media ROI calculations – http://t.co/pFMWwPnF < New blog by me

  7. Mario Abrams says:
    December 13, 2011 at 1:49 pm

    The hypocrisy of demanding ROI on social media usage for business – a great clip by @dmscott ===> http://t.co/c8LODdRh

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