Media & PR

The hypocrisy of demanding social media ROI calculations

Short, provocative and highly relevant – an excellent clip from David Meerman Scott about measuring the ROI of social media work:

Hat-tip: Stuart Bruce

7 responses to “The hypocrisy of demanding social media ROI calculations”

  1. How many are aware of the ROI calculation, probably close to ZERO. The issue with companies paying for mobile devices is rooted in ACTIVITY BASED COSTING and someone has made this calculation.

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