Over at my day job at MHP Communications, we’ve been using our Online Reputation Audit tool (ORA) to look at the online reputation of the Royals. PR Week reports:
Research by MHP Communications has revealed that the Queen’s online reputation score of 75 per cent tops even those of Prince William (72 per cent) and the Duchess of Cambridge (70 per cent).
The research was conducted using MHP’s online reputation audit, analysing Google search results used by consumers, journalists and analysts.
Almost all members of the royal family are viewed favourably by the online world, with only Prince Andrew scoring a negative result (-21 per cent).
You can read the full story here.
UPDATE: For more on ORA and the reputation of the Royals, see the post by my colleague Tom Gillingham over on the MHP site.