Welcome to the latest of my monthly collections for the Engine Group of five links that you shouldn’t miss.
Last mintue change to cookie law advice http://bit.ly/KJ0lQe
Just before the deadline for implementing new cookie rules for websites the Information Commissioner’s Office has changed its advice, introducing a more relaxed view of ‘implied consent’: “implied consent has always been a reasonable proposition in the context of data protection law”.
Share prices can go down as well as up, who’d have thought it? http://bit.ly/LBffVz
Why did Facebook’s IPO run into so much criticism and see its share price fall? Here are five reasons why.
7 out of 10 customer complaints on social media are ignored http://bit.ly/LBfXCb
A new survey shows how too many firms still view social media as something to be ignored or just for the marketing team, failing to take up customer service issues that arrise online.
Twitter extends online tracking but wins privacy plaudits http://reut.rs/LBgbsY
In a smart combination, Twitter unveiled its plans to start respecting the ‘Do Not Track’ US privacy initiative at the same time as rolling out more extensive online tracking of its users. The result? Lots of positive coverage about Twitter respecting privacy rather than a raft of stories about evil social network tracking users even when they are on different sites.
Over a third of UK adults now use smart phones http://huff.to/LBgF2h
… so you’d better not ignore mobile when planning your marketing.