One of the most common mistakes people in PR make

17 August 2009 + 0

David Meerman Scott has some wise advice for people in PR in his book, The New Rules for Marketing and PR:

In five years, I can count on one hand the number of PR people who have commented on my blog or reached out to me as a result of a blog post or story I’ve written in a magazine. How difficult can it be to read the blogs of the reporters you’re trying to pitch? It teaches you precisely what interests them. And then you can e-mail them with something interesting that they are likely to write about rather than spamming them with unsolicited press releases. When I don’t want to be bothered, I get hundreds of press releases. But when I do want feedback and conversation, I get silence.

And before you ask, yes I have commented on David Meerman Scott’s blog previously :-)

You might also be interested in...

«
»

Comment via Facebook

Comments and references (0)

  1. George Turner says:
    August 17, 2009 at 12:14 pm

    I think the answer is mark, is that it takes a lot more effort and work, and not everyone is that fastidious

    G

  2. David Meerman Scott says:
    August 17, 2009 at 9:18 pm

    Since I wrote that paragraph, I have gotten more people who reach out. But it is still a tiny number compared to those who send broadcast pitches and press releases to me.

  3. When Will Public Relations Learn? | Small Hands, Big Ideas says:
    September 9, 2009 at 4:01 pm

    [...] post came to be because I received three impersonal e-mails recently from PR or marketing reps. [Weird. My blog is being pitched. Wasn't I just on the [...]

C-