Mark Pack

The following is from the “Overview” section at the top of the front page of the website for this technology. It’s from the first sentence and is the first mention of the product’s benefits. So you might expect it to tell you something distinctive about what the technology actually does:

[It] enables you to connect and empower people through an integrated set of rich features.

Want to hazard a guess?

Perhaps it’s a new social network?

Or something to do with email?

Or a new mobile phone?

Or…

(In this case, it’s Microsoft Sharepoint and gee, they do love their technology jargon and hiding away any hint of simple, plain English description of what it actually does and why.)