Mark Pack

Clifford Singer of MyDavidCameron, the site which lets you produce spoofs of the Conservative billboard posters such as mine, has written an excellent piece about the lessons he draws from the site’s success.

His points about humour, the role of Twitter but the much greater importance of the concept, the ups and downs of letting people create their own content and why being jolly worthy isn’t enough are all very well made. They are also widely applicable to other internet campaigning. So go and read his post.