Mark Pack

As general election polling day nears, we’re likely to see more reviews of party political websites. So now seems a good time to remind you about the short guide I wrote last year to the six most common mistakes people make when writing such reviews.

One extra thought to bear in mind when reading it is that official national party website does not equal party’s web presence, let alone internet presence. For all the main parties, their national website is part of a wider network of sites and other internet presences and if, for example, the site appears weak in one respect that may be because that’s not a role it is fulfilling. You may just be looking in the wrong place.

Reviewing political party websites: the top mistakes to avoid