The story of how United Airlines broke musician Dave Carroll’s guitar was one of the ‘business gets a monstering in social media’ stories of 2009. Carroll turned the incident into a song that made it big on YouTube, spawning huge traditional media coverage, knocking $180 million off United’s share price and highlighting the weaknesses in United Airline’s approach to social media.
Dave Carroll promised to make a trio of songs, the last of which is now out:
Keep up with the latest news and analysis
about the Liberal Democrats with my
free monthly email newsletter.
I scour hundreds of blogs and dozens of media outlets for the best news and analysis - so you don't have to. It's completely free and you can leave the list at any time. So why not give it a try today?
You might also be interested in...
