Mark Pack

As the Daily Telegraph reported:

Selfridges said sales of Filofax personal organisers had increased by 25 per cent during January and February compared with the same period last year. Other organisers, including those made by upmarket stationery company Smythson were selling equally well, it said.

The retailer put the revival down women shunning iPhones and other electronic organisers, in favour of solid, easy-to-use stationery, which were more personal and distinctive.