Mark Pack

That was the subject of a piece on Radio 4′s World at One which included a clip from an interview with, er…, me.

Rory Cellan-Jones rounded up a good batch of pieces from across the political spectrum all on the theme of how parties are looking to get people talking to other people as part of their campaigning – “peer to peer politics”. This sort of campaigning is not new, but the novelty this time comes from using social media to encourage and organise more of it.

The clip of me includes one of my favourite points, namely that the internet, courtesy of email, has been crucial for two or three elections now. Well done that editor.

If you missed the report on Friday, you can still catch it via the iPlayer for another six days via the World at One website (see 2 April show).