Mark Pack

PR Week has a story this week headlined “PR professionals divided over Sarah Brown’s prominent general election role“, including a comment from myself:

Mandate Communications head of digital Mark Pack said it was a risky strategy.

‘The reason they’re doing it is it gets you extra press coverage, but at the same time the media tend to be reluctant to ask tough questions. But there’s a risk there that they could do it too much. I would say the risk is greatest for the Conservatives as Samantha Cameron is doing more solo stuff than Sarah Brown.

‘The risk is that if something happens in their private lives, if you put yourself up in front of cameras it’s hard to say something is private.’