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TV debates: some clues to likely political impact

9 April 2010 + 0 , , ,

The latest ICM poll for The Guardian gives some pointers:

  • Very high viewing figures: 29% say they will watch all three and a further 31% say they will watch one or two
  • Even higher viewing figures amongst older people (and older people are more likely to vote): 23% of 18-24 say they will watch all three, but this rises to 40% of the 65+
  • Women are less likey to watch the debates (important as Lib Dem swing voters are usually disproportionately female): 42% say they will watch none compared to 35% of men

The last point may be influenced by childcare responsibilities as those without children overall say they are more likely to watch the debates. But once the children are asleep, will people catch up on the imapct of the debates by watching the news or viewing clips online?

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