media & PR archive
Highlights from this category
- How newspapers wrecked some of their most popular content 27 Jun
- 10 top tools for getting the most out of Twitter 13 Jun
- Mark Cavendish has achieved more in four years than English football team in last forty 24 Jul
- What's the role of a newspaper? 26 Oct
- The future of newspapers as it looked in 1994 4 Aug
Via Benedict Evans comes this example of a drone being used to film riots in Bangkok: Of course the media already has access to helicopters, but they are expensive and the ease of getting a helicopter in the right place varies hugely depending on where a story is happening. Covering a London traffic jam is […]
Great photo of the White House press corps, moments after being told of Japanese attack on Pearl Harbor.
Just launched is the new Social Media Best Practice Guide put together by the CIPR (and including a small contribution from myself). Topics covered in the 30 page guide include: definition of social media dos and don’ts of social media planning social media legal considerations security considerations advice for employers social media measurement. I hope […]
This is a good example of taking a big document (Annual Statement), breaking it down into bite-sized chunks and then turning those into social media friendly content in order to reach directly a wider audience.
It’s a classic example of the difficulty of removing content from the internet, and how it often attracts more attention than the content itself would have done.
A great study of one of the most important pioneering advertising men, Howard Gossage.
This ad for Hamlet Cigars never made it to air, though it shows how much has changed that it made it as far as being produced:
Not sure the Daily Mail have quite got the hang of this copyright lark...
Rule of political journalism #27: When writing about spin doctors smearing political opponents in the media, remember that your colleagues who ran the stories bear no responsibility. And so: .@DPMcBride revelations in a nuthshell: his book says he regularly manipulated journos; journos say nothing of interest in book #FancyThat — Mark Pack (@markpack) September 20, […]