media & PR archive
The hypocrisy of demanding social media ROI calculations
Short, provocative and highly relevant – an excellent clip from David Meerman Scott about measuring the ROI of social media work: Hat-tip: Stuart Bruce
What Andrew Grice left out of his report for The Independent
Yesterday’s Indy carried a story by Andrew Grice about a “confidential” Lib Dem report from Annette Brooke MP attacking the government’s planning proposals. “Confidential” is an interesting (that’s polite speak) word to use. Because what is in the report? Well, it is actually a collection of views already expressed in public, in Parliament and recorded [...]
38 Degrees: another email under the spotlight
A few days ago I put the last-but-one email I have received from 38 Degrees under the spotlight, pointing out that: On probably the biggest criticism made of 38 Degrees – that it encourages mass, superficial activism which confuses getting a big headline number of petition signers with effective campaigning – the email is unrepentant, eagerly talking [...]
Oh look, bedrooms contain only blonde women
Clichéd, old-fashioned use of female blondes to advertise bedroom products? Not surprising. That it should be The Guardian perpetuating the sexist shopping clichés? Less impressive. Though given the paper’s vision of only women doing cleaning or its obsession with photos of Sienna Miller, not too surprising either.
Dear Alan Rusbridger: I’m a man, am I allowed to clean?
Dear Alan Rusbridger, I was going to buy a product from the Cleaning and Laundry products part of The Guardian’s online shop. But then I noticed that every identifiable person in photos in that section is a woman. So could you tell me, are men allowed to buy household cleaning and laundry products too? Thank [...]
Missing: the people the Leveson Inquiry won’t be talking to
“Follow the money”. It’s a cliché of investigative journalism for a very good reason. If you want to get to the heart of what is really going on, knowing who has paid what to whom frequently exposes the real action being hidden away behind warm words, evasive statements and muttered “no comments”. It is also [...]
Phone hacking: how the newspapers reported it today
How prominent is the coverage the newspapers are giving to the phone hacking inquiry? Here’s today’s coverage: Daily Mirror – p.1 Daily Star – p.1 Daily Telegraph – p.1 The Guardian – p.1 The i – p.1 The Independent – p.1 The Times – p.1 The Sun – p.6 Daily Express – p.7 (a Princess [...]
How to make a chocolate bar controversial
I’m normally quite jaded about “let’s kick up a controversy and call it a clever marketing move” type campaigns, but this one from Romania is very clever. And it features chocolate: Rom, a popular Romanian chocolate bar that prominently features the Romanian flag on its packaging, evoked patriotism and national pride to fuel sales and [...]
A smart way of making a humdrum green technology exciting – with chocolate
Now here’s something clever to do with a chocolate bunny: One of the better uses of video for business to business and business to consumer social media marketing, bringing to life what could otherwise be a ran dry and technical subject.
