Mark Pack

Left Foot Forward has an eye-catching headline today: 2010 will be the “television election” say social media experts, and in some ways it's certainly a welcome change for internet pundits to be talking down rather than talking up an imminent internet-fuelled revolution in British political campaigning. However, I think the post (or rather the people who [...] »

There isn't space on a Google Adwords advert to put in an election imprint. So what happens if you run the adverts without an imprint? A case in Florida has put this to the test. »

At one level the legal threats by Facebook against the Daily Mail are fairly straight forward: newspaper runs horror story about a firm, firm says story is all wrong and threatens to sue for libel. At another level though this story highlights how much difference there is about correcting a story in the online sphere. The [...] »

For the third general election in a row, the run-up is seeing numerous meetings and articles asking whether this election will be the first internet general election. However, much – in fact, nearly all – of the discussion falls into two traps which are common across political journalism in the UK. First, an undue focus on [...] »

Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it’s because you want to justify social media on those grounds – or because you want to persuade the client why that isn’t appropriate – you need to know the lingo. This three part mini-series introduces [...] »

The 2010 general election campaign is already, in one respect, much like the previous two: it has plenty of pundits wondering if it will be the first internet general election. The reality is rather more subtle than the question implies. If you look at internal organisation and communications, the internet has long since become crucial to [...] »

As the Daily Telegraph reported: Selfridges said sales of Filofax personal organisers had increased by 25 per cent during January and February compared with the same period last year. Other organisers, including those made by upmarket stationery company Smythson were selling equally well, it said. The retailer put the revival down women shunning iPhones and other electronic [...] »

The story of how United Airlines broke musician Dave Carroll's guitar was one of the 'business gets a monstering in social media' stories of 2009. Carroll turned the incident into a song that made it big on YouTube, spawning huge traditional media coverage, knocking $180 million off United's share price and highlighting the weaknesses in [...] »

So far, it would appear I'm the only person in the world to have used the word "imagulator" (update: online that is - see comments), save for a couple of hardy souls who replied to a tweet of mine on the subject. Which all makes how Google sorts the search results for this word rather [...] »

Changes in position and score are since February’s figures, and the same caveats apply as before to these numbers from TweetLevel (i.e. Twitter isn’t the only thing in the world, and this isn’t the only way of measuring people’s influence on / use of Twitter): 1. (nc) nick_clegg 55 (-4) 2. (nc) joswinson 52 (nc) 3. (+3)  SandraGidley [...] »