Comments on: Eurostar demostrate the perils of not joining up marketing with customer service and PR http://www.markpack.org.uk/eurostar-demostrate-the-perils-of-not-joining-up-marketing-with-customer-service-and-pr/ Mark's blog about politics, technology and history Thu, 29 Jul 2010 00:54:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Colin Hall http://www.markpack.org.uk/eurostar-demostrate-the-perils-of-not-joining-up-marketing-with-customer-service-and-pr/comment-page-1/#comment-8447 Colin Hall Thu, 08 Jul 2010 11:51:34 +0000 http://www.markpack.org.uk/?p=7237#comment-8447 Eurostar could learn a lot from the 'System Status' links that most good web hosts display on their websites. Given that most of the time the Eurostar system status would be in good shape, the customers that see this will be reassured, when the odd problem does occur the customers will be informed quickly. It's a win - win situation :-) Eurostar could learn a lot from the 'System Status' links that most good web hosts display on their websites. Given that most of the time the Eurostar system status would be in good shape, the customers that see this will be reassured, when the odd problem does occur the customers will be informed quickly. It's a win - win situation :-)

]]> By: How Tunnelvisionaries at Eurostar “Missed the Train” again — Happy Hotelier http://www.markpack.org.uk/eurostar-demostrate-the-perils-of-not-joining-up-marketing-with-customer-service-and-pr/comment-page-1/#comment-2663 How Tunnelvisionaries at Eurostar “Missed the Train” again — Happy Hotelier Thu, 07 Jan 2010 01:58:35 +0000 http://www.markpack.org.uk/?p=7237#comment-2663 [...] Service, Marketing and PR should have been be married into one voice Marck Pack claims and rightfully so.  Note I chose the same photo by accident before I red his [...] [...] Service, Marketing and PR should have been be married into one voice Marck Pack claims and rightfully so.  Note I chose the same photo by accident before I red his [...]

]]> By: 4 Flaws To Learn From Eurostar – scottgould.me http://www.markpack.org.uk/eurostar-demostrate-the-perils-of-not-joining-up-marketing-with-customer-service-and-pr/comment-page-1/#comment-2611 4 Flaws To Learn From Eurostar – scottgould.me Wed, 23 Dec 2009 08:42:38 +0000 http://www.markpack.org.uk/?p=7237#comment-2611 [...] Stuffing and at Rob Fenwick’s blog, with thanks to Mack Pack for pointing me there with his good summarising post. My aim is to discuss the flawed view of the majority that is held towards Social [...] [...] Stuffing and at Rob Fenwick’s blog, with thanks to Mack Pack for pointing me there with his good summarising post. My aim is to discuss the flawed view of the majority that is held towards Social [...]

]]> By: Chris Reed http://www.markpack.org.uk/eurostar-demostrate-the-perils-of-not-joining-up-marketing-with-customer-service-and-pr/comment-page-1/#comment-2601 Chris Reed Sat, 19 Dec 2009 23:21:48 +0000 http://www.markpack.org.uk/?p=7237#comment-2601 Wise words There's nowhere more important to harmonise a corporate voice than in a crisis comms plan...And by not using all the social media tools available to them from very early on in this crisis I think they've had one arm tied behind their back. Shame. I like Eurostar. They've been tremendously unlucky with the weather and the effects it's had on their trains. But their crisis comms has been not what I'd expect. Wise words

There's nowhere more important to harmonise a corporate voice than in a crisis comms plan...And by not using all the social media tools available to them from very early on in this crisis I think they've had one arm tied behind their back.

Shame. I like Eurostar. They've been tremendously unlucky with the weather and the effects it's had on their trains. But their crisis comms has been not what I'd expect.

]]> By: #eurostarfail Social media is for good times AND bad — Danny Whatmough.com http://www.markpack.org.uk/eurostar-demostrate-the-perils-of-not-joining-up-marketing-with-customer-service-and-pr/comment-page-1/#comment-2600 #eurostarfail Social media is for good times AND bad — Danny Whatmough.com Sat, 19 Dec 2009 19:32:47 +0000 http://www.markpack.org.uk/?p=7237#comment-2600 [...] going to go away any time soon. Already there are some great posts from Dirk, Rachel and Mark on the subject. As Dirk says, expect this to be coming to a social media case study near you [...] [...] going to go away any time soon. Already there are some great posts from Dirk, Rachel and Mark on the subject. As Dirk says, expect this to be coming to a social media case study near you [...]

]]> By: British Airways, I hope you were listening http://www.markpack.org.uk/eurostar-demostrate-the-perils-of-not-joining-up-marketing-with-customer-service-and-pr/comment-page-1/#comment-2598 British Airways, I hope you were listening Sat, 19 Dec 2009 17:54:37 +0000 http://www.markpack.org.uk/?p=7237#comment-2598 [...] Mark Pack has said in another post, it also shows the problems when customer services, standard PR and social media don’t join [...] [...] Mark Pack has said in another post, it also shows the problems when customer services, standard PR and social media don’t join [...]

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