Archive for barack obama
The geo-location social network Foursquare is still combining impressive percentage growth in traffic with (especially in the UK) relatively low user figures. If that percentage growth continues, it could break into the big time as Twitter has. But already there are some niches where it has a worthwhile audience, especially if you want to read [...]
Grey. And wanting to pay homage to Barack Obama. That’s the rather odd impression left from taking a flick through the websites of the Republican contenders to be their party’s 2012 presidential candidate. Grey is the colour of the season, at least on the web. That is an odd choice, you might think, given how [...]
Liberal Democrats have long known that grassroots campaigns can win a ward, a council or a constituency – but they don’t win national election campaigns. It’s the knowledge that you need both the grassroots campaign and an effective national media and/or advertising campaign that explains why when Chris Rennard was the party’s Chief Executive not [...]
If there’s one person you’d expect to be able to dominate online, it’s Barack Obama. His ground-breaking online presidential campaign in 2008 caught the imagination of the federal government of the world’s largest economy – and he’s now hitting the headlines and filling up online spaces with his recently launched Obama 2012 re-election campaign. And yet, [...]
Here we go again. As Barack Obama hits the online campaign trail for his 2012 re-election campaign, expect a trickle, then a steady flow and finally a flood of posts about how Obama’s online campaigning should be copied by everyone from your pet cat to your grandparents. On past form, many will gloss over the [...]
Shortly after the Conservative Party won its fourth general election in a row in 1992, a symposium met to consider the question of whether Britain – formerly a country with regularly rotating government between the two main parties – was turning into a political version of Japan, where the same party had been in power [...]
A Republican urging Barack Obama to be more like Nick Clegg is not a combination often seen, but that is what Michael Gerson argues in his Washington Post column, in a trans-Atlantic continuation of the debate over what counts as economic fairness: Addressing the actual causes of inequality should be common ground for the center-left [...]
The latest edition of the Journal of Direct, Data and Digital Marketing Practice (Volume 12, Number 1) has a piece from me titled, “Obama: The marketing lessons”. The piece itself isn’t available to read for free online, but here’s the abstract: Barack Obama’s double campaign for the democrat nomination and then for the Presidency presented [...]
The 2010 general election campaign is already, in one respect, much like the previous two: it has plenty of pundits wondering if it will be the first internet general election. The reality is rather more subtle than the question implies. If you look at internal organisation and communications, the internet has long since become crucial [...]
Campaign ’08: A Turning Point For Digital Media is a slim volume by Kate Kaye, senior news editor at ClickZ, taking an in-depth look at the online advertising used in the 2008 Presidential contest for the primaries and then the general election.
Though the book touches on other aspects of internet campaigning, what makes it stand [...]
