Archive for Campaign Corner
If you want to make me wince and aren’t into physical violence nor have an alligator to hand, ask me about cases I’ve come across of political campaigns or parties losing key data about voters. The sort of losses I’ve come across so painfully regularly aren’t the ones that get media headlines with USB drives […]
In one ward in Lancashire, Labour identifiers were 33% likely to vote if you never contacted them. If you contact them once it goes up to 45%, if you contact them twice it goes up to 65%. Contact them three times and it rises to 75%.
Data is your organisational lifeblood. You need to love and cherish data, and keep a close eye on both quality and quantity. Far too often, campaigners fail to keep an eye on either, resulting in lost opportunities and mistakes made.
Unexpectedly slide-free, but still a useful summary of my thoughts on why some technologies make a big difference to political campaigning and some don't.
Many technologies come along hyped as being the next big thing to change political campaigning. Not nearly so many make an impact. One of my rules for judging which is likely to make the cut is the question of scale. Quite simply, small rural divisions in local government aside, there are simply too many voters […]
I first started doing online political campaigning before the first tweet about breakfast was sent, before the first Facebook status update about reality TV was posted and before the first cute cat appeared on YouTube. All through that time questions along the lines of, “But is it worth it?”, “Can you win elections by using the […]
The credible news that Labour's canvass contact rate in the South Shield constituency before its recent Parliamentary by-election was just 0.2% has triggered a debate in the party about the importance of canvassing.
Two contrasting quotes I've come across recently capture the two conflicting approaches that good political campaigners need to reconcile.
In my list of Five of the most common mistakes that Lib Dem campaigners make there is the love of inappropriate secrecy.
For political campaigning addicts, the 1992 US Presidential election is a classic. A party coming back to win after a series of defeats. A candidate coming back from the depths of personal scandal to a landslide win. A campaign team headed by charismatic characters who make Jeremy Clarkson seem quiet and modest by comparison. An […]