Archive for cipr

Mark Pack - CIPR campaign

Ignoring social media is like refusing to have a mobile phone

18 January 2013
Today’s the day I feature in the CIPR’s Meet The Members campaign:
CIPR video screenshot

VIDEO: Share This – The Social Media Handbook for PR

18 July 2012
I’ve done a short video about my chapter in Share This: The Social Media Handbook for PR, published this week: You can see all the videos from the other chapter authors on the CIPR YouTube channel.
101 Ways To Win in a bookshop

The future for books

18 July 2012 , ,
This week sees two books I’ve had a hand in formally published – one which I’ve contributed a chapter to and one which I’ve written half of. In one respect both books show a troubled future for the book publishing industry – the earnings will be, at best, somewhat limited and so writing is not about the [...]

Wikipedia Guidance for PR Professionals

27 June 2012 ,
Out today is a very useful set of guidelines from the CIPR about how PR professionals should and shouldn’t use Wikipedia. It’s got a lot of detailed tips about how best to find your way around Wikipedia’s rules and features including the often neglected point about how to ensure your work and private online activities [...]
CIPR logo

Share This: The Social Media Handbook for PR Professionals

8 June 2012 , , ,
Next month sees the publication of two books I’ve been involved with – 101 Ways To Win An Election, which I’ve co-written with Ed Maxfield, and also a PR book about social media: Share This. It’s been put together via the auspices of the CIPR, using a stellar list of contributors from the UK PR [...]

Social media and the public services: come and hear me talk on 7 June

22 May 2012
As part of the CIPR’s Social Summer series, I’ll be talking about social media and the public sector on 7 June, featuring a digression into Roman history. More details here. The talk accompanies the forthcoming CIPR book Share This, which you can pre-order from Amazon here.
CIPR TV screenshot

Public affairs and social media: CIPR TV special

9 October 2011 , ,
On Thursday night I appeared alongside Stuart Bruce on CIPR TV talking about the impact of social media on public affairs work here in the UK. Watch to find out what our top tips are for anyone working in public affairs (our section starts just over 31 minutes in):