Archive for dharmash mistry

"National newspaper websites need just 5% of readers to pay"

4 November 2009 , ,
So says Dharmash Mistry of private equity firm Balderton Capital: National newspapers need to convince less than five per cent of their current online readers to pay for access to content to make a move away from an advertising revenue model successful, a private equity financier told the Guardian. (The Press Gazette) That estimate fits [...]