Archive for eurostar
Qantas falls foul of the Eurostar problem
Date: 11 November 2010
Tags: eurostar, public relations, qantas, social media, twitter
In many respects, Qantas’s handling of the explosion in an A380′s engine last week has been exemplary. Passengers have commended the way their staff behaved, Qantas has been in regular and clear contact with the media and the wider possible responsibilities for the problem (such as possibly a problem with the engine’s design) have been [...]
Eurostar demostrate the perils of not joining up marketing with customer service and PR
Date: 19 December 2009
Tags: eurostar, public relations, social media
The need to integrate customer service, marketing and PR is one I’ve talked about several times before. It’s an important theme because whilst from the corporate perspective these are often viewed as different skills, run by different teams (quite likely in different offices) and using different suppliers, from the point of view of the public [...]
