With more registered electors on social media than vote, social networking is a hugely effective way of getting at voters, but the Lib Dems aren’t doing as well as some other parties. … Read the full post »
For more general advice about online campaigning, see my Online Politics posts.
The Liberal Democrats are rolling out a unique digital advertising campaign targeting swing voters and those not certain to vote. … Read the full post »
4 in 5 floating voters at this election use Facebook, and they use social media for just over 75 minutes a day on average. … Read the full post »
With Twitter, just because of the pace of things getting quickly buried under more tweets, you can post a piece of content many, many times. … Read the full post »
“We have the whole history of the web wrong” was the headline gracing an article published by The Atlantic in 2012. … Read the full post »
Facebook introduced an ‘Impressum’ field for Facebook pages in order to cover the legal requirements in some countries for a formal declaration of ownership. You can also use the Impressum field for holding an imprint. … Read the full post »
That’s the title of a Lib Dem spring conference fringe meeting organised by Tom Brake MP which I’m taking part in on Friday. … Read the full post »
Welcome to the latest of my monthly collections for the Engine Group of five links that you shouldn’t miss. Social media neglected in crisis management http://bit.ly/Sdhsgk [Link now defunct]More than two out of three professionals in comms, marketing and social media admitted there is a gap in their businesses’ social media planning for responding … Read the full post »
Welcome to the latest of my monthly collections for the Engine Group of five links that you shouldn’t miss. Infographics: What the Department of Health has learnt about doing them http://bit.ly/U14znz Includes a handy set of eight lessons learnt so far. Privacy: Microsoft uses new IE feature to block information being passed to … Read the full post »
This piece by Steve Buttry is written for newsrooms; however its advice applies just as well to campaigners. Well worth a read. And then a second read.