The Liberal Democrats are rolling out a unique digital advertising campaign targeting swing voters and those not certain to vote. … Read the full post »
For more general advice about online campaigning, see my Online Politics posts.
4 in 5 floating voters at this election use Facebook, and they use social media for just over 75 minutes a day on average. … Read the full post »
With Twitter, just because of the pace of things getting quickly buried under more tweets, you can post a piece of content many, many times. … Read the full post »
“We have the whole history of the web wrong” was the headline gracing an article published by The Atlantic in 2012. … Read the full post »
Facebook introduced an ‘Impressum’ field for Facebook pages in order to cover the legal requirements in some countries for a formal declaration of ownership. You can also use the Impressum field for holding an imprint. … Read the full post »
That’s the title of a Lib Dem spring conference fringe meeting organised by Tom Brake MP which I’m taking part in on Friday. … Read the full post »
Welcome to the latest of my monthly collections for the Engine Group of five links that you shouldn’t miss. Social media neglected in crisis management http://bit.ly/Sdhsgk More than two out of three professionals in comms, marketing and social media admitted there is a gap in their businesses’ social media planning for responding to crisis … Read the full post »
Welcome to the latest of my monthly collections for the Engine Group of five links that you shouldn’t miss. Infographics: What the Department of Health has learnt about doing them http://bit.ly/U14znz Includes a handy set of eight lessons learnt so far. Privacy: Microsoft uses new IE feature to block information being passed to … Read the full post »
This piece by Steve Buttry is written for newsrooms; however its advice applies just as well to campaigners. Well worth a read. And then a second read.
PC Advisor has the story: The tech-savvy Taliban is creating fake Facebook profiles using pictures of attractive women. They’re then using these fake profiles to befriend Australian soldiers, and are gathering information based on those soldiers’ Facebook updates. A big problem, of course, is Facebook’s geo-tagging function, which logs the location from which posts or … Read the full post »