Mark Pack

Yesterday we covered an open letter from 25+ Liberal Democrat prospective Parliamentary candidates (and see also this comment from ex-MP Richard Allan), expressing concerns over the line the party had taken in the House of Lords on a key part of the Digital Economy Bill. The party’s DCMS (Department for Culture, Media and Sport) team [...] »

So far, it would appear I'm the only person in the world to have used the word "imagulator" (update: online that is - see comments), save for a couple of hardy souls who replied to a tweet of mine on the subject. Which all makes how Google sorts the search results for this word rather [...] »

Campaign ’08: A Turning Point For Digital Media is a slim volume by Kate Kaye, senior news editor at ClickZ, taking an in-depth look at the online advertising used in the 2008 Presidential contest for the primaries and then the general election. Though the book touches on other aspects of internet campaigning, what makes it stand [...] »

Cross-posted from the Mandate blog: For this week's PR Week podcast, I was interviewed about the launch of Google Buzz and its implications for privacy and for those working in PR: These issues also get a further airing in PR Week's story, Tech Giant Google Backtracks Over Concerns With Google Buzz Privacy Settings which says in part: Google Buzz [...] »

Google has set a trend in labelling products "Beta" and then leaving them largely unchanged for long periods of time because actually they've been good enough to use and often better than 'finished' alternatives from rivals. Ironic really then that Buzz was rolled out without a "Beta" fanfare, as if it was a finished product. Yet [...] »

Cross-posted from the Mandate blog: Google has just launched a new social networking service and unsurprisingly the blogs are, ahem, buzzing with discussion. If you've not yet seen it yourself, this video is an excellent quick introduction: Based on what has been seen so far, it looks like Google Buzz's biggest strength will also be its biggest [...] »

Cross-posted from the Mandate blog: For a long time both Google and Twitter have provided information on the currently hot terms - those words people are using to search (Google) or in tweets (Twitter). The data has been global totals, which in practice means the data tells you what is currently hot with Americans, with the rest [...] »

Last month I blogged about what's called a "Google Surge": The phrase “Google Surge” (aka a “network blast” for those less keen on using a militaristic vocabulary for all things political) has been coined to describe the practice of blanketing websites viewed by inhabitants of a particular area with geo-targeted online adverts in the last few [...] »

Cross-posted from the Mandate blog: The news that Habbo Hotel, the extremely popular social network for teenagers, is launching a tie-up with Facebook is not only significant in itself but a sign of things to come. It's immediate significance is in ease and convenience: Facebook users will be able to use Habbo Hotel without having to register [...] »

PoliticsOnline published this piece from me earlier in the month: The phrase “Google Surge” (aka a “network blast” for those less keen on using a militaristic vocabulary for all things political) has been coined to describe the practice of blanketing websites viewed by inhabitants of a particular area with geo-targeted online adverts in the last few [...] »