Archive for Google
Google Buzz: what's the story?
Cross-posted from the Mandate blog: For this week’s PR Week podcast, I was interviewed about the launch of Google Buzz and its implications for privacy and for those working in PR: These issues also get a further airing in PR Week’s story, Tech Giant Google Backtracks Over Concerns With Google Buzz Privacy Settings which says in [...]
Google Buzz irony corner: perhaps it should have been Beta?
Google has set a trend in labelling products “Beta” and then leaving them largely unchanged for long periods of time because actually they’ve been good enough to use and often better than ‘finished’ alternatives from rivals. Ironic really then that Buzz was rolled out without a “Beta” fanfare, as if it was a finished product. [...]
Google Buzz: what is the implication for PR and journalists?
Cross-posted from the Mandate blog: Google has just launched a new social networking service and unsurprisingly the blogs are, ahem, buzzing with discussion. If you’ve not yet seen it yourself, this video is an excellent quick introduction: Based on what has been seen so far, it looks like Google Buzz’s biggest strength will also be [...]
Winning elections with the internet: Google Surge back in the news
Last month I blogged about what’s called a “Google Surge“: The phrase “Google Surge” (aka a “network blast” for those less keen on using a militaristic vocabulary for all things political) has been coined to describe the practice of blanketing websites viewed by inhabitants of a particular area with geo-targeted online adverts in the last [...]
Will the 2010 election be the Google Surge election?
PoliticsOnline published this piece from me earlier in the month: The phrase “Google Surge” (aka a “network blast” for those less keen on using a militaristic vocabulary for all things political) has been coined to describe the practice of blanketing websites viewed by inhabitants of a particular area with geo-targeted online adverts in the last [...]
Europe's biggest publisher moves to charging for online news
The Germany Axel Springer group has this week launched an iPhone application for two national German newspapers, Bilt and Die Welt. For both there is a monthly subscription charge for access. The group is also intending to introduce charging more widely, with details due next week of how it will charge for local content on [...]
The diversity of search terms: a striking example
My post about Episode 10 of the TV series Flash Forward has been doing rather well at getting traffic from search engines. In total 81 different search phrases have generated traffic to the page and the most popular of those has only produced 10% of the total search engine traffic. That’s a pretty striking example [...]
Which social bookmarking services matter in the UK?
Take a look round the internet, and you’ll find stories and posts littered with icons urging you to share the content via social bookmarking services such as Digg and StumbleUpon. But take a look at the sites themselves, and it’s clear that they are not only dominated by US users but also often designed with [...]
