Archive for How leaflets used to look
How leaflets used to look: Colchester 1951
A gem from the Labour Party for the Colchester constituency in 1951: You can see all the other leaflets in this occasional series about political leaflets here.
Yes, they were pointing at things even in 1986
Courtesy of Anthony Fairclough, here is a Focus leaflet from 1986. It was for Dundonald Ward in Merton and contains a familiar looking style of photo at the bottom of page 2: For other leaflets from the past, see my series How leaflets used to look.
Not all is quite so new in the world of political messaging and behaviour change
On my way to windmill spotting in Lincoln recently, I happened across this example of an 19th century election leaflet for the City of Lincoln's local elections...
How leaflets used to look: Labour’s Citizen leaflet from 1929
Today’s leaflet in my series on old election leaflets is a centrally produced Labour party 4-pager from 1929. As with the Conservative leaflet from 1931 which I previously featured, the design may be very different from good modern leaflets, but the content has some very familiar overtones. The May 1929 contest was the first general election in [...]
How leaflets used to look: a Tory attack on Labour’s economic policies, 1931
Today’s leaflet in my series on old election leaflets is a centrally produced Conservative Party leaflet from October 1931. Ramsay MacDonald had led a Labour administration under August 1931 when it split over a Budget and economic crisis. MacDonald earned his place in Labour’s hall of infamy by then forming a National Government with Conservatives [...]
How leaflets used to look: Sutton, 1972 – no bar chart but a darn good skull
Welcome to another leaflet from the archives, this time courtesy of Sutton Council leader Ruth Dombey who has kindly provided a copy of the first Focus leaflet put out in Sutton back in 1972. It kicked off the winning Parliamentary by-election campaign for Graham Tope and was put together by Liverpool’s Trevor “Jones the Vote” who [...]
How leaflets used to look: a 1920s Liberal attack leaflet
Earlier this week I blogged about the skilful presentation of the Liberal Party’s economic plan in a 1929 leaflet, but what about leaflets having a go at other parties? Here is how the Liberals of the time attacked Labour’s Land Policy: (Click on images for larger versions) As you can see, there’s nothing that new about quoting [...]
How leaflets used to look: the 1929 Liberal economic plan
With the economy continuing to dominate politics, it is time to take another dip into my collection of old political leaflets and have a a look at how the Liberal Party of 1929 talked about the issue: (Click on images for larger versions) Large headings, big margins, limited but effective use of colour, plain English [...]
How leaflets used to look: Clapham 1955
Continuing my occasional series on how election leaflets used to look, this one is a Labour freepost election address from the 1955 general election in Clapham constituency. The front of the leaflet is a design unlikely to be used today: Dated too is the right-hand side of the inside, with its appeal from the candidate’s [...]
How election leaflets used to look: Doncaster 1950
Previously I’ve dug out a City of London Alderman election leaflet from the 1930s which showed how many of the message in election leaflets have stayed the same over the decades, even if the presentation has changed massively. This time I’ve dug out a single-sided leaflet from Doncaster in 1950, for Labour MP Ray Gunter [...]
