Mark Pack

Cross-posted from the Mandate blog: The latest Ofcom survey of internet usage is packed full of useful statistics and - even more helpfully - they are based on (a) proper research and (b) people in the UK. Many of the figures quoted are American - or American masquerading as global - and not infrequently are from [...] »

Cross-posted from the Mandate blog: Being active on social networks has become more popular than reading blogs amongst the active internet users in the UK. That's the result from the latest Universal McCann international survey of internet usage. Looking at those people who use the internet every day or every other day, the survey found that 64% spend [...] »

Cross-posted from the Mandate blog: Effective use of the internet requires a meld of two factors: what do you want to get from it and what does your audience want from you? You don't have to take your audience's current needs as an absolute given - you can hope to alter them over time - but similarly [...] »

Having warned about some of the common mistakes made when reviewing political websites, what does the evidence show that the public actually wants from such sites? British internet users are far more interested in information about local services than they are in information about politicians. That's the finding of the 2009 Oxford Internet Survey. Of current internet [...] »

Cross-posted from the Mandate blog: The issue of digital exclusion – and its close correlation with wider social exclusion – has been steadily moving up the public policy agenda over the last few years. Last year the Government published a detailed report into digital exclusion for example. But what do the latest internet access statistics tell us? The 2009 [...] »