Mark Pack

There are many great presentations about usage of social media shared around the place, but for those of us working in the UK the major drawback often is that pretty much all the hard numbers in them are for US rather than UK users. So this exception from the Simply Zesty folks is particularly welcome: »

Ofcom's latest 'Media Literacy' survey is out and it includes some significant findings for firms wishing to sell to the public: Communication preferences have changed since 2005 – for example, adults are now more likely to prefer to check their bank balance online (30% vs. 22%) and less likely to prefer to check their bank balance [...] »

Cross-posted from the Mandate blog: The latest Ofcom survey of internet usage is packed full of useful statistics and - even more helpfully - they are based on (a) proper research and (b) people in the UK. Many of the figures quoted are American - or American masquerading as global - and not infrequently are [...] »

Cross-posted from the Mandate blog: Being active on social networks has become more popular than reading blogs amongst the active internet users in the UK. That's the result from the latest Universal McCann international survey of internet usage. Looking at those people who use the internet every day or every other day, the survey found that [...] »

Cross-posted from the Mandate blog: Effective use of the internet requires a meld of two factors: what do you want to get from it and what does your audience want from you? You don't have to take your audience's current needs as an absolute given - you can hope to alter them over time - [...] »

Having warned about some of the common mistakes made when reviewing political websites, what does the evidence show that the public actually wants from such sites? British internet users are far more interested in information about local services than they are in information about politicians. That's the finding of the 2009 Oxford Internet Survey. Of [...] »

Cross-posted from the Mandate blog: The issue of digital exclusion – and its close correlation with wider social exclusion – has been steadily moving up the public policy agenda over the last few years. Last year the Government published a detailed report into digital exclusion for example. But what do the latest internet access statistics tell [...] »