Mark Pack

Interesting and insightful review by Malcolm Coles over at Econsultancy. The one real quibble I have with it is the focus on the national perspective; the real gains from internet campaigning in terms of directly reaching the public are to be had at the local level - and so when reviewing national sites, how they [...] »

Malcolm Coles has been running an excellent series of posts highlighting how inaccurate and fear-mongering information about the cervical cancer jab (the vaccine against HPV) has been spreading online. As he points out, the official NHS page about the cervical cancer jab does not come out as well in search results as it might. So he's [...] »