Archive for mori
The graph may be boring; the political message isn’t
Take a look at this graph. Whatever it shows (and I’ll tell you in a moment), it doesn’t look exciting, does it? Something has been pretty much static for the last forty years, with no major sustained swing up or down. All rather flat and uninteresting… Except for what it is a graph of. It [...]
Woo! Victory is ours in the war on unusual website legal demands (Part 2)
Yesterday I reported with breathless excitement the news that legal sanity has reached the shores of Shropshire, whose county council no longer demands that people receive written permission before linking to their site. Today, another victory courtesy of Ipsos MORI. They regularly provide useful information on their site and chances are you have seen myself [...]
Who likes which party? What MORI’s data reveals
The pollsters MORI have recently re-released some of their polling data from January and the question of whether or not people like a party paints a very different picture from the usual voting intention figures. Overall it shows the Conservatives the least liked party, Labour (despite its voting intention poll ratings at the moment) only [...]
Economic statistic of the week: do you know how well off you are compared to others?
The higher your personal income, the more likely you are to under-estimate how well off you are compared to other people in Britain. That was one of the findings in a piece of MORI research from 2008 which looked at people’s actual level of personal income and how they thought that level of income compared to [...]
Gender pay audits: government to try voluntary route first, option for mandatory audits remains
In news this morning Home Office minister and Liberal Democrat MP Lynne Featherstone said that the government would be looking to get voluntary agreement from industry for gender pay audits, which would reveal cases of unreasonably disparity in pay between men and women. An attempt to introduce voluntary agreement previously fell apart under the Labour [...]
The class dimension to turnout
It’s been a long established pattern of British politics that the higher you go up the social scale, the higher turnout is in elections. The 2010 general election is no exception but looking through the numbers one class dimension comes out. Overall turnout collapsed after 1997 and has since had a modest recovery, but the [...]
An electoral problem
The following data is from MORI’s aggregate polling 6 April – 6 May and shows how levels of Liberal Democrat support and turnout varied across different age groups: This problem isn’t new to the 2010 general election, though the pattern was less neat in 2005. It does raise an interesting question for the party’s get [...]
Public interest up, turnout down
One of the great strengths of the polling firm MORI is that they have consistently asked the same questions over decades, making comparisons across elections, decades and even generations possible.* One of these comparisons over time that has caught my eye is the level of public interest in elections:
Thinking back to the campaign, how interested [...]
Poll ups pressure on Cameron over TV debates
I pointed out before that the key to getting a boost in support out of TV leader debates isn’t so much winning the debate as beating expectations: if people expected you to do dreadfully and you come out doing ok that’s almost always a boost to a campaign, whilst being seen as doing ok when [...]
YouGov and female voters: what happened in 2009?
Just over a year ago, I highlighted how YouGov consistently found the Conservatives relatively more popular amongst women than men compared to other pollsters:
YouGov, MORI and ComRes are the three of the main polling companies who also provide a gender breakdown of party levels of support using the same methodology as for their headline voting [...]
