Archive for Online politics

Email subject line open rates - data from Mailchimp

Best email subject lines

24 March 2011 ,
The helpful team at Mailchimp have provided some examples from their huge dataset of email subjects lines that worked really well at enticing people to read emails and some which bombed. Note how clever-clever in-your-face electronic equivalent of charity chugging doesn’t usually work well:

Meet the Lib Dem bloggers: Daisy Benson

Welcome to the latest in our series giving the human face behind some of the blogs you can find on the Liberal Democrat Blogs aggregator. Today it is Daisy Benson who blogs at www.daisyscampaigndiary.blogspot.com. 1. What’s your formative political memory? The morning after the 1992 election – remembering my parents’ disappointment that Labour hadn’t won [...]

Google says to politicians: get on Twitter

21 March 2011 , , ,
When the public is searching for information about prominent politicians online, one of the most common things looked for is their Twitter account – so says the data from search engine giant Google. Chances are you’ve noticed that as you start typing a search term into Google’s search box, it tries to guess what you [...]
David Cameron

David Cameron claims ignorance and getting online content: posts of the week

Welcome to my weekly round-up of two blogging highlights from the past week: the post that I found most interesting or enjoyable to write and the post from someone else that I found most interesting or entertaining. A post from me… Online politics: get your content by following the ‘little and often’ rule Whether it’s [...]

Online politics: get your content by following the ‘little and often’ rule

17 March 2011 , , , ,
I’ve talked before about how slow and steady progress is usually the way to successful online politics (as in The secret to getting 1,000 ward residents to follow you on Twitter), but slow and steady progress often runs into a problem: where do you get the content from? Whether it’s building up an email list, [...]

Meet the Lib Dem bloggers: Alex Folkes

Welcome to the latest in our series giving the human face behind some of the blogs you can find on the Liberal Democrat Blogs aggregator. Today it is Alex Folkes, who blogs at lansonboy.blogspot.com. 1. What’s your formative political memory? My first memory was a mock election at my primary school during the 1979 general [...]

The two crucial email numbers I didn’t mention

9 March 2011 ,
When talking about how tortoises hold the secret to online success, I only talked about the total number of people on email lists. If you are a campaigner wanting to build up an email list to effectively communicate with residents in your area, that is an important number to have a sensible target for and [...]

Wikio Top Lib Dem Blogs, March 2011

7 March 2011 , ,
Here are the Liberal Democrat entries in the top 100 political blogs as ranked by Wikio: 1 (6) Liberal Democrat Voice   Up 1   2 (33) Caron’s Musings Up 4 3 (36) Jack of Kent Down 11 4 (40) Liberal England Up 16 5 (66) Mark Pack Down 2 6 (72) Lynne Featherstone NEW 7 (74) [...]

Mark Hanson's tragic death

3 March 2011
Very saddened to hear today of Mark Hanson’s tragic death. Mark had been a key player in many of Labour online initiatives and I often met Mark at events looking at the internet and its impact on British politics. Sometimes it with us both on the same panel, sometimes with him in the audience asking [...]

The secret to getting 1,000 ward residents to follow you on Twitter

1 March 2011 , ,
The lesson from David Meerman Scott’s post The secret to getting 50,000 followers on Twitter is just as applicable in the field of politics, such as if you are a councillor wanting to communicate with residents via Twitter or a Parliamentary candidate wanting to build up an email list of constituents. The lesson itself? Simple: The [...]