Archive for pr week
New guidelines on Twitter use for election
PR Week has a story this week about the new social media guidelines for civil servants during a general election: The Cabinet Office published General Election Guidance 2010 last week for government departments, which includes details about comms activities during the general election. For the first time, the guidance outlines that ‘use of Twitter may [...]
PR professionals divided over Sarah Brown's prominent general election role
PR Week has a story this week headlined “PR professionals divided over Sarah Brown’s prominent general election role“, including a comment from myself: Mandate Communications head of digital Mark Pack said it was a risky strategy. ‘The reason they’re doing it is it gets you extra press coverage, but at the same time the media [...]
Google Buzz: what's the story?
Cross-posted from the Mandate blog: For this week’s PR Week podcast, I was interviewed about the launch of Google Buzz and its implications for privacy and for those working in PR: These issues also get a further airing in PR Week’s story, Tech Giant Google Backtracks Over Concerns With Google Buzz Privacy Settings which says in [...]
It would be really mean of me to suggest…
… but under the proposed criteria for letting bloggers have lobby passes, I wonder if several existing lobby pass holders should lose theirs: The general criteria we would agree with is that the person applying for the pass should be a proper journalist with a track record of journalism; that they should be operating for [...]
Newspapers: dead (wood) on arrival?
The future of newspapers is the topic of conversation today over on the PR Week blog. It includes a brief quote from me, so here’s the director’s version (i.e. the full length original comment): Paper is still a fantastic medium: cheap, light, flexible, versatile, environmentally friendly and never has a flat battery. People are still [...]
Are MPs going to have problems using Twitter during the general election?
There’s been a flurry of discussion, mainly on Twitter, following PR Week’s report highlighting the possible problem for MPs who have “MP” in their Twitter name. That’s because Parliament’s rules say you can’t call yourself an MP if you’re not one and all MPs stop being ones when Parliament is dissolved for a general election. [...]
