Archive for pr week
How Should Neal's Yard Remedies Have Responded To The Guardian's Bloggers?
That’s the question PR Week has asked this week, printing answers to what advice people in PR would have given over the situation Neal’s Yard Remedies found itself in: The Guardian invited Neal’s Yard Remedies to be the focus of one of its regular ‘You Ask They Answer’ slots in May. It agreed and sat [...]
MyConservatives.com: PR Week podcast
It’s all go on the PR Week coverage this week: in addition to their print story quoting me on the launch of MyConservatives.com, I’ve also done their weekly podcast:
What are the prospects for MyConservatives.com?
PR Week has a feature this week on the launch of MyConservatives.com, including some of my own views: Mandate associate director of digital Mark Pack, who previously headed the Liberal Democrats’ new media operation, warned that the site’s fundraising component would face ‘cultural’ challenges. ‘The thing I’m most sceptical about is donations,’ said Pack. ‘There’s [...]
Blue State Digital: not revolutionising Labour's online campaigning after all
PR Week reports: BSD launched its London operation at the start of the year with its sights set on reviving Labour’s digital operation. It is an alliance that has not materialised, and Gensemer is only too happy to blame this on a lack of digital support from the party’s upper echelons. ‘So many people who [...]
Are Tory bloggers less trustworthy than Labour or Lib Dem ones?
Rather bizarrely, that looks to be the view of the Conservative Party’s Press Office. At the tail end of July, their attitude towards bloggers caught some attention following the refusal of a Conservative press officer to even email an already published letter to a Conservative blogger.
PR Week this week reports that the Conservatives have now [...]
How are the main parties doing on the internet?
Many of the pieces written about British political parties and the internet are rather duff because they are written by people who (a) have never run an election in their life, (b) don’t like politicians and (c) are extremely keen on the internet. As a result, they tend not to be that well informed or [...]
David Cameron's political reform plans
PR Week has a few words of wisdom from me this week, in response to David Cameron’s speech about reforming our political system: Liberal Democrat head of innovations Mark Pack told PRWeek that Cameron could make even more use of new media to communicate the work of Parliament to voters. He said: ‘There’s plenty of [...]
I've got a new job
Having been working at the Liberal Democrats since the start of the century (first working day in January 2000 I started as campaign manager for the London elections of that year), I’ve decided it is time for some new challenges. So just after the European Parliament and local elections in June, I will be starting [...]
