Archive for reputationonline

Three acronyms to help with justifying social media: Part three

1 April 2010 , ,
Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it’s because you want to justify social media on those grounds – or because you want to persuade the client why that isn’t appropriate – you need to know the lingo. This three part mini-series introduces [...]

Three acronyms to help with justifying social media: Part two

11 March 2010 , , ,
Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it’s because you want to justify social media on those grounds – or because you want to persuade the client why that isn’t appropriate – you need to know the lingo. This three part mini-series introduces [...]

Three acronyms to help with justifying social media: Part one

27 February 2010 , ,
Cross-posted from ReputationOnline: Love it or loathe it, many clients instinctively try to evaluate social media in ways similar to advertising. Whether it’s because you want to justify social media on those grounds – or because you want to persuade the client why that isn’t appropriate – you need to know the lingo. This three [...]

Good PR starts at your own doorstep

12 January 2010 , ,
The PR angle to the current snow falls was the subject for a guest post I did over on the ReputationOnline site: The current snow and ice blighting many of our roads also provides an excellent opportunity to many firms to demonstrate that their rhetoric about responsibility and care for their communities is matched by the [...]

What’s an API?

4 December 2009 ,
Cross-posted from Reputation Online: The humble two and three pin electrical plugs and sockets are in many ways a mini-marvel of standardisation. Electricity generation and power distribution companies can change what they do and how they do it in all sorts of different ways, as can the manufacturers of devices which requiring plugging in. But [...]

What's a mash-up?

22 October 2009
I’ve done a post for the Reputation Online site, produced by the good folks at Centaur/New Media Age: In the last few years, the term “mash-up” has been increasingly used to describe online sites and services, but it is only rarely explained. Want an explanation? Read on over at their site.

What is spam?

6 October 2009 ,
I’ve done a post for the new Reputation Online site, produced by the good folks at Centaur/New Media Age: Accusations of ‘spam’ and ‘spamming’ are often hurled about, covering everything from receiving dozens of emails advertising Viagra through to a journalist complaining about receiving one legitimate press release from a PR person. So what is [...]