Archive for social media
United Breaks Guitars and strikes a chord on social media
Dave Carroll's sing song customer complaint about United Airlines has become a staple example, understandably so given the catchy tune, fun video and huge press coverage it got. But over two years on from it catching our attention, what are the real lessons from Dave Carroll's broken Taylor guitar?
The hypocrisy of demanding social media ROI calculations
Short, provocative and highly relevant – an excellent clip from David Meerman Scott about measuring the ROI of social media work: Hat-tip: Stuart Bruce
A smart way of making a humdrum green technology exciting – with chocolate
Now here’s something clever to do with a chocolate bunny: One of the better uses of video for business to business and business to consumer social media marketing, bringing to life what could otherwise be a ran dry and technical subject.
The Acta Diurna, or how the Romans had an internet-savvy approach to information
Before the internet, before computers, before even electricity, the Romans had a communications technology that showed an understanding of how to get the right information into the right hands which is still highly applicable to the online world. The Acta Diurna were daily public notices, posted up in public locations around Rome. Lesson one – [...]
My email to Mashable: please kill the false story about 80% of burglars using social media
Regarding the widely reported but false claim that a surveys showed 80% of British burglars using social media to decide who to burgle and variants on that theme… Hi, I’ve tried getting in touch via Twitter and posting a comment to highlight how you’re run a story based on a false statistic, but not had [...]
Is social media strengthening the position of journalists?
The digital world is destroying traditional media business models as people find news via their friends and then expect to read it for free. So goes the widespread lament about the future of British (and international) journalism. However, Nic Newman’s latest report for the Reuters Institute for the Study of Journalism found a much more [...]
How social media is changing Public Affairs
That’s the topic at the CIPR’s Social Summer event on 25 August, at which I’ll be speaking along with one of the good folk from Tweetminster. You can book your place here. Now all I need to do is to work out what to say…
Embracing trends in social networks: FT coverage, with my thoughts
Today’s Financial Times has a feature on the impact of social media on those in the financial services industry: Reputation is one of the most valuable assets companies possess, but controlling it amid the rising influence of social media is a growing challenge. Financial services personnel who naively think their company has no presence on [...]
Am I really more influential than Deputy Prime Minister Nick Clegg?
He’s Deputy Prime Minister. He chairs a clutch of Cabinet Committees. He’s got a civil service staff and a dedicated press team. A few weeks of the year he’s running the country, nuclear submarines included. I’m me. But stick our Twitter accounts into standard and popular influence measuring tools such as Klout or PeerIndex and [...]
