Archive for social media

Where should a company's social media operation fit?

1 December 2009 ,
Cross-posted from the Mandate blog: Given the way in which social media cuts across customer services, PR and marketing there is no one size fits all answer to where social media operations best sit in a company. Looking at what companies actually do, there is not even one clear favourite route being taken as the [...]

Google Sidewiki: it's probably not going to change the world

30 November 2009 , ,
Cross-posted from the Mandate blog: Since its launch earlier this year, Google’s Sidewiki has resulted in some warning those in PR of the new ways it lets corporate reputation be damaged. Here is how PR Week reported the issue in October: PR professionals this week warned of fresh hurdles to managing corporate brand reputation following the launch [...]

Nice use of Twitter by Derbyshire County Council today

16 November 2009 , ,
This morning I spotted @Derbyshirecc tweeting: Be careful on the roads this morning, heavy rain means lots of standing water. Help us by reporting road flooding: http://bit.ly/2qda2d It’s a nice example that wraps up several points about councils making good use of Twitter all in one: it’s got a relaxed, human tone; it provides useful [...]

Turn negative into positive: PR Week essay

13 November 2009 , ,
Cross-posted from the Mandate blog: Mandate Communication’s Mark Pack has an essay in PR Week ‘s Thought Leaders: Digital PR supplement: A few months ago I went to see the musical Jersey Boys. I went because a friend mentioned the show. We were passing a poster advertising the show, which reminded him of an advertising [...]

Measuring social media's ROI

13 November 2009
This is, quite simply, extremely good: Olivier Blanchard: Basics Of Social Media ROI

What's the next Twitter?

9 November 2009 , , , ,
That’s the question PR Week posed to a selection of people from across the PR industry, myself included. My answer as to the next Twitter? The BBC: Although there’s been confusion over various media reports, the BBC has confirmed that significant changes are on the way, including allowing people to comment directly on stories and [...]

What can social media do for your business?

30 October 2009
Cross-posted from the Mandate blog: Sometimes people think, “My business isn’t an internet based on, so does the internet really matter to it?” There’s an excellent set of answers to that question over on the Groundswell Blog. Ranging from motor sports to knitting, finance to book reading and compliance to hotels these practical examples show how [...]

Book review: Public Relations and the Social Web

24 October 2009 , , ,
Rob Brown’s guide to how the Web 2.0 world is changing public relations is a straight-forward summary of the main trends, the main issues and the main tools. It fills a niche between inspiring, hectoring books on the one hand and detailed books about one particular tool or issue on the other. Instead, it acts [...]

How social media work helps your marketing

13 October 2009
Cross-posted from the Mandate Blog: A new research study by GroupM Search and Comscore shows how effectively social media campaigns can help the bottom line – not just through direct results but also through altering people’s future behaviour: “Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on [...]

The Stupidest Article About Social Media Ever

1 October 2009 ,
This post is an absolute gem: I have no specific credentials to write about social media, but I did some Google searches 30 minutes ago and now I’m calling myself an expert. Since social media is new, you’ll have a hard time refuting that claim. Do go read the full piece here.
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