Archive for tour de france

How the Tour de France encourages internet piracy

3 August 2009
1
I’m an occasional cycling fan. By which I mean, I love the Tour de France when it’s on the TV, pay a bit of attention to the Olympics and World Championships if British cyclists are doing well and otherwise ride my exercise bike now and again. So having watched British cyclist Mark Cavendish storm to [...] »

Does thinking of cycling make you want to buy swimming trunks?

20 July 2009
0
A lesson in how not to do online advertising, courtesy of the ITV website. There I am, reading a story about the Tour de France. I get to this sentence: [Bradley Wiggins has] hardly warranted a mention in the French papers: but I reckon a few sports editors might have to rethink that policy now. The word [...] »

Why doesn’t a triumphant British sportsman make it into the top 95 stories on Sky?

15 July 2009
1
Earlier today Mark Cavendish notched up his fourth stage win in this year's Tour de France cycle race. Mark Cavendish equals cycling record It's a fantastic achievement, notable for several reasons. It's a rare cyclist who wins four stages in in one year, and he has now done this two years in a row. Moreover, [...] »
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