Mark Pack

Sometimes the combination of good TV advert and poor TV program means it's the advert I want to watch more of and it's the program during which I leave the room to make a cup of hot chocolate. Only a very good TV show stops that being true about this advert: Note: a sister company [...] »

Cross-posted from the Mandate blog: Getting your online presence right can significantly boost the impact of your TV advertising - that's the conclusion from research carried out ahead of the Edinburgh International Television Festival. The report, Television's Got Talent, has been produced by Deloitte and includes the results of a YouGov poll of the public [...] »

Cross-posted from the Mandate blog: Yesterday I went to the Contertainment debate, chaired by Campaign’s Colin Marrs, about the future of 30 second TV adverts. The general theme of most of the presenters was that technology allows all sorts of exciting interactivity, which makes 30 second TV adverts seem stale and boring by comparison. Although [...] »