Archive for yougov
YouGov marginals polls: a smattering of details
YouGov’s now annual mammoth marginals poll is out. It’s heavily talked about elsewhere, so here are a few extracts that are likely to be of particular interest to The Voice’s readers:
As was the case last year, there is still no sign of Liberal Democrat supporters tactically voting Conservative to oust Labour though neither is there [...]
Tax on £1m houses: 69% in favour
We don’t usually do individual polls on The Voice, relying instead on Stephen’s monthly round-ups. But we do make exceptions when there’s something particularly striking or interesting about them and one of the recent YouGov questions falls into this category.
With the usual caveats about it a poll that is carried out in the middle of [...]
How is public opinion playing out over MPs’ expenses?
At the weekend, I saw a presentation of the June polling findings from the British Election Study. The BES is a collaborative academic exercise run before and at each general election. It is designed to gather some of the key raw material about the public’s opinions which will then be available to anyone who subsequently [...]
How online can enhance your TV advertising
Cross-posted from the Mandate blog: Getting your online presence right can significantly boost the impact of your TV advertising – that’s the conclusion from research carried out ahead of the Edinburgh International Television Festival. The report, Television’s Got Talent, has been produced by Deloitte and includes the results of a YouGov poll of the public [...]
What newspapers do Liberal Democrat voters read?
From the recent YouGov poll for Channel 4:
Which daily newspaper do you read most often?
42% Express / Mail / Mirror / Record / Sun / Star
25% No newspaper
18% FT / Guardian / Independent / Times / Telegraph
15% Other
Conservative voters back electoral reform; public doesn’t want to cut MP pay
An interesting snippet from today’s YouGov poll:
Here are some proposals that have been made for reforming our political system. In each case do you agree or disagree with it?
Introduce a new voting system for electing MPs which would link the number of seats to the total vote of each party, and make it harder for a single party [...]

