Although the public frequently says it likes politicians who are positive and who get on with each other, up beat and consensual only gets you so far with online political campaigning. In that arena, it's the unofficial, humorous knocking material that frequently gets the larger audience. So it was with My David Cameron and now too so it is with the clip of David Cameron coiffuring his hair. As Political Scrapbook points out:
With print coverage from the Mirror and (bless ‘em) Daily Mail, the original video has now had more than 60,000 views.
That’s more than the last five WebCameron videos put together.
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[...] You can see him getting ready to face the nation. Making his serious face. Gravitas, David. That’s what you need. But, no, there’s one thing more important than making the serious face – getting the hair right. From Political scrapbook via Mark Pack. [...]