Cross-posted from the Mandate blog:
Sometimes people think, "My business isn't an internet based on, so does the internet really matter to it?" There's an excellent set of answers to that question over on the Groundswell Blog.
Ranging from motor sports to knitting, finance to book reading and compliance to hotels these practical examples show how for - nearly! - everyone the short answer to the question "My business isn't an internet based on, so does the internet really matter to it?" is "yes".
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