How the reach of party campaigning is measuring up

A YouGov poll earlier this week asked people which, if any, of the parties had contacted them in the previous week (numbers in brackets from similar survey in mid-April):

Conservatives: 39% (31%)
Labour: 34% (25%)
Lib Dem: 29% (19%)

(Overall contact rates are also up on February, though the Brunel survey then wasn’t conducted in quite the same way.)

Amongst those contacted by each party, leafleting dominates with email is ahead of the phone:

Conservatives: 93% leafleted, 13% door stepped, 10% emailed, 3% phoned
Labour: 94% leafleted, 12% door stepped, 5% emailed, 5% phoned
Lib Dem: 94% leafleted, 13% door stepped, 8% emailed, 3% phoned

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