You run the London website for a political party.
You’ve been told to put a series of photos of people on the front page of your site.
Who do you think you’d select? Perhaps some of your London MPs? MEPs? Council group leaders? GLA members?
If you’re Labour, the answer is … er, none of them. Instead, you feature photos of all your staff.
Me? I’m off to put a big photo of myself on all our sites I can find. It’s clearly the way to go.