Political

YouGov’s polling panels: an interesting snippet from Peter Riddell

At tonight’s launch of a Microsoft/Hansard Society report into MPs’ use of the internet, The Times‘s Peter Riddell revealed an interesting snippet of information about YouGov’s panel for its political polls.

YouGov decided it couldn’t do any polls during the Glasgow East by-election because it had only around 100 panel members in the constituency, and they were overwhelmingly public sector workers – i.e. a very atypical cross-section.

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